This book outlines a step-by-step process for making good design decisions quickly.
While this workbook incorporates a few beginner concepts, it is not a beginner’s guide for pre-career designers. It is a reference handbook for product builders.
It is the culmination of 13 years of practice, mentorship, and research collected throughout my career. I created it for craftspeople who are in the trenches of shipping digital products in highly competitive markets or finding product-market fit via rapid market entry.